Direct communication with our customers or leads is an important pillar of the digital marketing strategy. However, it is a double-edged sword since we can fall into too invasive communication that produces the opposite effect to what we expect. In...

Creating valuable content for your audience is not just another option to grow your business. It is a key strategy to implement if you want to compete and survive in today's market. Such is its importance that 84% of...

2021 was a year of changes and challenges in marketing for companies that manage a B2B business system. The health crisis due to the COVID-19 pandemic turned the sales processes and the way of reaching customers upside down. The...

The progress of digital transformation has been remarkable over the past two years, and organizations will continue to advance this process for years to come. In the second half of 2022, they will accelerate the adoption of new technologies...

Artificial Intelligence is an essential ally of cybersecurity. Its potential makes it a vital resource for those who defend computer systems and those who intend to attack them. As in a science fiction movie, the machines face each other,...

Everyone knows about the need to use a browser on the computer. Everyone has the one they consider best, or simply the one they have installed on their machine permanently. But from time to time, it is good to...