HomeDIGITAL MARKETINGDigital Transformation: What Does It Consist Of And What Is It For?

Digital Transformation: What Does It Consist Of And What Is It For?

See that we have resisted, and we do not like to adhere to the thematic furies, but it is that, no matter how hard we have tried, in the end, we have had to succumb. Yes, the time has come to talk about Digital Transformation. And it is that yes, we see it as we see it, we are apocalyptic, or we are integrated, the transformation must be carried out yes, or for sure. But what does it consist of?

Digital Transformation is the strategic opportunity to incorporate new technologies, but above all new logic, so that the business is more efficient and allows new opportunities. It is neither more nor less than organizing the activity to orient it to measurable results.

One of the fundamental parts of this strategy is implicit in its name, and that is, the total adaptation of all actions and processes to the digital medium, and, of course, to mobile devices. Because the idea is, in the first place, to become 100% digital, and, in 2nd, or rather, therefore, that the Internet is the most natural medium in the world. As if it had always existed.

What Is Digital Transformation For?

Digital Transformation serves to improve the productivity of the people who make up our company, improve our processes and our communication, and, ultimately, it helps us offer the best possible service to our customers. Sounds good right?

So yes, you have to transform, but without choking: in parts. Because what it is about is to improve our business, but that is not done overnight. What we need to do is focus our business on immediate problem solving, so that our new hierarchical workflow builds on that, on solving, and on improving.

In a changing digital economy like the one we live in today, we have to reorganize our technology, our business models, and our processes to increase the efficiency of our internal operations, and to improve the services we offer to our clients.

Because through the intelligent corporate management of knowledge, information, and data we are, although it seems a contradiction, humanizing our company.

We All Want Digital Transformation

We all talk about Digital Transformation, and we all love it. And here are some real examples with companies:

In the case of large brands like Zara, for example, the transformation has been total, to the point where designers can control what their customers are buying, in real-time. And that, of course, allows them to design based on the garments that are having the most success.

Another example could be the chain of fast-food restaurants McDonald’s, which has incorporated, in practically all its establishments, digital kiosks so that customers can place and pay for their order directly. And that, of course, streamlines processes and adds value.

And the list is long. But not long enough, because the problem is that most companies do not understand that, to transform, you have to invest.

Likewise, the new legislation that requires employers to register workers’ days does not help either. Failure to comply with this control results in sanctions imposed by the Labor Inspection and Social Security. And this signature has to be done on paper, and this paper has to be kept for five years. This not only goes against the desired digitization of all our processes but also makes work-life balance difficult. But anyway, that’s another story.

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