The rise of smartphones and mobile technology has had a profound impact on the entertainment industry. Gone are the days when people had to rely on traditional forms of entertainment like television, radio, or cinema. Now, with the development of mobile applications, streaming platforms, on-demand content, and other mobile-related entertainment methods, the industry is being reshaped and redefined.
Mobile apps are not only revolutionizing the way we consume content, they are also changing the nature of entertainment formats. In this article, we’ll take a closer look at the impact of Apps on the entertainment industry and how companies can take advantage of this exciting new medium to create new and engaging forms of content.
The rise of mobile applications
There has been a notable increase in the number of entertainment applications available on the market. Services such as Netflix, Disney, and Amazon Prime Video now occupy a central place in the world of on-demand content consumption. They have Apps to offer users a wide variety of content to choose from at their fingertips. Following in the footsteps of these large companies, other smaller content providers are also developing mobile applications.
Another clear example of how application development favours companies in the entertainment sector is the MotoGP Circuit App for Dorna Sports, which improves the experience and entertainment of those attending the MotoGP Grand Prix with news information. And activities, as well as access to real-time visualization of the training and race classification.
Gamification and loyalty
Gamification is a new, innovative concept that integrates game elements into the development of mobile applications in contexts that would otherwise not be games. It can be applied in sectors from sports to learning and has become a popular way to retain and entertain users. Apps have embraced this concept and put it into practice, with a wide variety of entertainment apps now incorporating gamification elements.
We have developed mobile applications for different projects in which our team has implemented gamification tools. Specifically, we want to highlight the EMAT mobile application, which is part of the set of tools that the company Tekman Education offers to teach mathematics to children in the Preschool and Primary stages of schools through creative thinking, the management of emotions, play, and self-confidence.
How apps are changing content creation
Apps have also been a significant change for content creators. With YouTube, Instagram, and TikTok offering more accessible platforms to showcase their talents, people around the world can now create and distribute their entertainment content, not to mention the various applications and tools that allow you to make music, videos, and other professional quality content from your mobile. Mobile app development has also changed the nature of content formats, prioritizing vertical over horizontal.
These changes are leading companies like Pull&Bear of the Inditex group to include UGC (User Generated Content) in their Apps to generate a community, increase loyalty, and increase sales.
Making the most of the mobile app development revolution
For entertainment companies that want to take full advantage of the App revolution, there are several ways to do so to improve the digital presence of your business. The most direct way is to create your mobile app and make sure it contains engaging content that will keep your audience coming back for more. An app can also be a powerful tool for both content promotion and advertising, allowing you to reach a wider audience.
Applications also provide a large amount of data that can be analyzed and used for future content creation and commercial actions. Businesses can use the data collected from their app to understand their audience better and tailor their content to meet their needs.
Conclusion:
Apps have brought a significant change to the entertainment industry as they offer people a new and engaging way to enjoy their favourite forms of entertainment. This new freedom has led to an incredible amount of innovation, and companies are constantly looking for new ways to keep their audiences engaged.
Companies that know how to take advantage of the mobile application development revolution have the opportunity to create a new entertainment, loyalty, and community channel that is exciting for both content creators and consumers.