In marketing, it is important to work with the values identified with your brand. It has indeed been commented on, on many occasions, that marketing tries to 'deceive' the customer and create a need for it. But, it is a theory with little argumentation...
Social media has become a lot more than just an entertainment platform where people will spend their free time. Now it is one of the top platforms for marketing your business and attracting more and more customers to your website.
It means social media platforms...
Digitization invites consumers to familiarize themselves with new consumption models.
The way of selling has evolved throughout history, but this change has been accelerated in recent months of confinement. The retail sector is committed to omnichannel and stimulates adaptation to the digital world. The boom...
Direct communication with our customers or leads is an important pillar of the digital marketing strategy. However, it is a double-edged sword since we can fall into too invasive communication that produces the opposite effect to what we expect.
In recent years, the leading instant...
Creating valuable content for your audience is not just another option to grow your business. It is a key strategy to implement if you want to compete and survive in today's market. Such is its importance that 84% of companies have a content marketing...
2021 was a year of changes and challenges in marketing for companies that manage a B2B business system. The health crisis due to the COVID-19 pandemic turned the sales processes and the way of reaching customers upside down. The trends in B2B marketing for...
