What store or business does not have a website or online store today? Virtual businesses are on the rise, not having any kind of knowledge about this can make our companies fail. Whether it is a large or small business, we cannot miss the opportunity to reach more customers through a website.
We must take into account two fundamental aspects, on the one hand, the mobile revolution (most of the pages are visited from a smartphone or tablet) and together with this, the rise of social networks that have redefined the way of doing business and communicating.
The quality of your website that you provide broadly defines what your business is like; And even though not everyone is a web design genius, it is vital to design and prepare a website that is comfortable, optimal, easy, and intuitive for Internet users.
Here are some tips that any small business owner can add to their website and get a good upgrade:
1. Give up the Flash
Many of those who are creating a business website for the first time are tempted by the offerings of Flash animations and ask web designers to use this application. It is natural to believe that polished mobile images and graphics will bring more web traffic, but these are much more hassle than visits, animations can take a long time to load and makes your web page heavy.
Video Flash is obsolete thanks to platforms like YouTube or Vimeo. With these tools, you can easily include videos on your website by linking your accounts and thus, visitors will get quick access to all your content.
2. Be minimalist
Many small business owners want to gain visitors at the cost of filling their page with content, content that most of the time does not contribute anything. Most designers are happy to do this, as it doesn’t take a lot of skill to fill a page with superfluous content.
If we look at large companies like Apple we can see minimalism on their website, they are a good example of how to work and improve the use of space by providing clarity and order as well as eliminating unnecessary things.
3. Focus on the basics
Just as it is important to focus on minimalism in an overall site design, it is also important to start with the basics of the page and focus on them. For example, those working on your new site should focus on creating a simple web page, with only the necessary pages and contact information.
Having many pages can complicate usability for both customers and the business owner, as the latter may have to wait months to launch their site and load their content.
4. The color
The Minimalist concept is not synonymous with bland. Color plays a crucial role in a website and even helps brand development.
Colors provide us with information, color is the first stimulus between the consumer and the brand. They must be used correctly in logos and web page design, keep in mind that:
- Dark shades give a powerful and elegant feel
- Grays and whites a sense of cleanliness and balance
- Orange or yellow are often used as secondary colors for their energy and brightness
- Remember that the excess of colors may not play in your favor and be annoying to the eye.
5. The buttons
Buttons are the most important aspect of any website. With a simple click, the objective automatically becomes an advantage, so that we can quickly get the customer’s attention. Therefore, the owner and designer must work together to ensure that button action on the web is visually appealing. Combine this task with the color scheme. This is where color can also play a key role.
Compressing the content of the page is a good way to reduce the size of the scroll bar, and a good way to keep visitors from leaving the site.
Nobody likes to land on a website only to be bombarded with endless content, which takes an hour to complete. Designers look for alternatives such as using links that connect the pages and thus not having all the information in one to guide the user directly to the information they need with minimal scrolling.
7. Have a blog
It is difficult to attract traffic to a website in these times, so we propose a very good option.
It’s all about providing useful and informative content for the masses, and the best way to deliver this content is through blog posts, offering advice and insights regarding the industry in question.
In addition to having a blog, it is important for search engine optimization, the use of keywords, and communication with the community. Writing attractive content and some self-promotion should be enough to drive traffic to your website.
8. The logo
The design of the site is important but what they will remember about us is the logo. The business owner should spare no expense in creating the logo, and it should take into account every detail until it is perfect.
An effective logo is a simple, clear logo with the appropriate colors that clearly describe and identify the business in question.
The world of web design is very broad but these are just a few tips to keep in mind. The success of a business not only depends on the design, but it indeed plays a fundamental role in bringing the brand to the maximum number of customers. In this way, we consider that it is necessary to find a balance between good business management and optimal design.