In 2021, streaming and gaming positioned themselves as more relevant forms of entertainment than social networks, but that does not represent the death of these platforms. Quite the contrary: 2022 marks a moment of transformation to fully enter the world of electronic commerce through trends such as Social.
In 2021, streaming and gaming positioned themselves as more relevant forms of entertainment than social networks, but that does not represent the death of these platforms. Quite the contrary: 2022 marks a moment of transformation to fully enter the world of electronic commerce through trends such as Social Selling and Live Shopping.
Although the main objective of these platforms was to connect people with their respective social circles, the traffic of these has resulted in a change in commercial efforts. Millions of companies, entrepreneurs and sellers find an opportunity to increase their sales, a fact that has considerably boosted online sales, both for e-commerce and social commerce.
In addition, the pandemic has also marked a before and after consumers have acquired new habits, both in consumption and digital transformation. This has been reflected in social networks, which have gone from being entertainment sites to becoming stores to buy.
According to REPORTS, more than 37 million users are present on social networks, equivalent to 80% of the population. This drives digital interaction and the search for new collaborators through Facebook, Instagram, Tik Tok, YouTube, Twitter or Linkedin, platforms that triple the chances of rapprochement concerning traditional sales interactions.
In a world where omnichannel is gaining ground and customer experience has become the central axis, it is vital to redefine the role of brands. So Social Selling, which is selling through social networks, is more than a fashion.
Hyper-personalization and assisted sales
Social Selling is the most modern way of establishing links and relationships with our potential customers. It manifests through the direct search for companies or contacts through social networks or generating content to attract potential customers. Please take advantage of influencer marketing to connect them to e-commerce. This social selling technique requires new skills and business intelligence, generating valuable content and managing new tools.
Before designing the sales strategy, it is essential to understand how today’s consumer makes purchase decisions. We live in an era where mobility, competitiveness, and connectivity are rampant, with countless choices of brands and products.
That’s why brands need to stand out from the crowd and meaningfully connect with consumers. A second of unexpected satisfaction with a brand is enough to convert a user into a loyal customer, just as a bad experience can reduce all the possibilities of sale.
Social Selling is based on connecting with potential customers by adding value, understanding the real context and accelerating the purchase process. It automatically leads the user to “get hooked” on a brand’s content. Therefore, he begins to show interest in a product or brand itself. In short, this sales technique tries to reach the minds of potential customers indirectly through content or collaborations that make them generate emotions.
LinkedIn is positioned as one of the leading Social Selling channels
It is the professional network par excellence in which any company or self-employed commercial should be present. It has become the best professional showcase to connect with potential clients. In addition, it has a payment tool: Sales Navigator, which helps us segment profiles and add them to different accounts based on the various campaigns our business is generating.
Social Selling on LinkedIn combines marketing and communication with sales actions: brands and sellers need to be proactive, sharing content that feeds their social community. That is, stay active to strengthen the links between all its members.
Instagram and Facebook Shop
This new digital paradigm’s secret is generating content, interaction and dialogue. Use these platforms to add value to your followers and encourage or demonstrate, without being too obvious, the irresistible desire for a product or Service. If they are used well, they can become the best way to publicize a brand and, with a single click, increase the sale of its products on its website or even on the platform itself.
Of course, before taking action, creating a recognized brand among your target audience is crucial so that they trust you, buy from you and, even better, recommend you. From there, I have very good planning and know how to communicate, listen, learn and interact.
In addition, it is very important not to lose sight of the tools of social networks, such as Instagram or Facebook Shop. Thus, a brand can benefit from the ease of making purchases, placing its trust in the impulsiveness of the “Buy now!” button. Encourage your customers.
Networks that promote live trading and payment facilities will be the talk of the town in the coming years. Social Selling has already become one of the significant global trends in e-commerce. And, undoubtedly, the fashion sector is one of the most benefited.