Marketing automation has continued to take hold over the years. Technology has significantly advanced, transforming everything known as advertising and marketing. Many companies dominate this sector, but others dominate marketing automation, so it is expected that by 2025 this market will reach 7 billion dollars.
According to marketers and agency owners who want to be first to the competition, marketing automation will provide many opportunities for years to come.
However, you cannot apply this if you do not have smart strategies since it will generate more headaches than the success you want to achieve. Simple, you must start with a strategy. That is why here you will learn some keys that will help you dominate this market in 2022.
What is Marketing Automation?
It is about the use of technology to automate the efforts made in advertising and marketing. It is the ability to use software and other types of technologies to increase the results that your company will have.
Through this tool, you can act in a personalised way with your users, accompany and identify them while you improve your relationship with them, and then increase sales.
During the last two years, the pandemic has caused technology to increase in many spaces. That is why automation also had a place in this, forming part of the business processes carried out, not only in terms of marketing. This may seem difficult to you, but marketing automation is straightforward.
Some examples of this are the scheduled publications on social networks, emails in sales funnels, order updates through email, among others.
Why is Automation so effective?
Marketing automation will allow brands to increase their traffic. Many business owners say that one of the most significant benefits is that it achieves great savings over time.
On the other hand, omnichannel marketing can also be optimised, so you will no longer have to constantly upload content and interact with your users on each platform you have. This will increase your productivity, achieving a better conversion rate and a higher ROI.
In addition, it also allows companies to collect a series of customer data and analyze it much faster. Thanks to this, brands will view the customer journey and their sales cycle, thus knowing what your weak points will be in said process.
How you can implement marketing automation in your company
For you to get the most out of automation, the right thing to do is to see your customer journey, as well as the sales cycle. This will help you identify the steps that you can automate.
Once you have identified the steps to follow, your brand will have to establish its Smart objectives to determine how successful the automation will be. Then you will have to use different automation platforms to help you in this process.
Advantages of automated marketing
Many benefits can be harnessed from automated marketing. One of the most important is that it represents the most profitable and effective way to reach your customers, offering them a good message at the best time without making a significant investment.
Thanks to this, you will optimise marketing strategies, processes and increase your productivity.
Other benefits available to you are the following:
- Greater optimization in sales cycles
- Multi-channel management will be easier to perform
- Repetitive tasks will be automated, as well as their analyzes
- Better optimization in terms of resources
- ROI can be significantly improved, generating higher income in each operation.
- The conversion can be automated or done in real-time
- You will be able to create analysis and reports on the behaviour of your clients in one click
Keys for you to master marketing automation by 2022
As technology advances, more marketing automation tools become more effective and popular. This strategy allows you to automate repetitive tasks in real-time while using different marketing channels.
However, by 2022, automation will be much more important for most companies since it will allow specialists to dedicate as much time as possible to strategic tasks that need a higher level.
Although unlike what automation was in 2021, compared to what it will be in 2022, it is not much, it is still important to work on the strategies you must use to achieve success. Here are some tips that will help you.
Good use of social networks
Typically, this is the nightmare of most business owners and those who work independently. Social networks have great potential, but a lot of time is wasted when handling them.
But this will not be a headache since these applications will help you perform various tasks, making you manage your community more quickly. You can centralise everything on a platform as long as you carry out the following actions:
- Schedule your messages on social networks: You can do this on the main networks you use, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.
- Track interactions: comment, like share.
- Manage different profiles: You can manage other pages and accounts.
- Analyze performance: You will report your analysis, commitment, and performance.
Email marketing automation
Another ideal channel for you to share content is email. That is why this channel will also be essential for the automation tools you will use. By configuring them correctly, you can send emails in bulk, which is beneficial for you.
For the year 2022, newsletters and promotions should not be lacking since it draws a lot of attention to users. In this way, the tool you use to automate will help you.
For the best results, you can also personalise the messages. Most clients feel more empathy and trust companies when they refer to them personally, so this is a great opportunity.
We have previously written an article about the newsletter as a customer retention tool; check it out!
The relationship you have with the client
Thanks to this key, customers will be closer to you. By maintaining digitization in the relationship you have with your client, the most effective medium you will have to use is the Internet. That is why prospects will always look to see your social networks, website, etc.
On the other hand, many use email to get in touch with a brand or company. In this way, you must seek to have a presence in all possible channels to increase that relationship you have with your client. This will be very beneficial in 2022 because the more communication there is, the better.
There are also direct messages from social networks and the website since they are perfect platforms to start a conversation. Also, for users to take any action when using chatbots. A good idea is to use Chatbot for your website with WhatsApp or other Crisp Chat or Telecom tools.
Even though chatbots are intelligent programs that communicate with people to solve their doubts, you should not leave aside what has the most value: your relationship with customers. The idea is that you start this relationship and strengthen it throughout the purchase process.
Your business flow must be automated
The safest thing is that you realise that your users come from different sources, social networks, email, and forms. For this, you must use tools that help you keep your business optimised, such as Google Drive, Gmail, Docs, SalesForces, Zoho, Crisp Chat, among others. Or you can also use Slack or Trello for collaborative management.
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