We follow the thread of design and colour psychology in this post.
Determining the colours of a web page is one of the most important and most careful tasks in developing your new website. Although it may seem as simple as putting colours that match, there may be more behind it. Colour greatly influences the way users perceive your page and the message it conveys.
Preserve the essence of your brand, make readers or buyers stay longer, the type of target of your website, and many other aspects, depend implicitly on the colours you choose to give life to it. You better learn a little about the details you cannot leave out in this choice.
Here we go!!
What are the important aspects of choosing the colours of a web page?
It should be noted that it is not necessary to be a great designer or an expert in colour theory to make your website look great. Certain elements will guide you in your process of establishing suitable colours. One of the main ones will be your company logo; consider its colours for your palette. If the colours you use are in tune with your logo, you have a lot to win. Repeat with us, BRANDING.
It is also good that you consider the colours of your products to make the palette stand out and make them look different. Take care of the details; those small touches of colour and the elements that make your concepts stand out will undoubtedly be ideal.
Use these tips in the selection process!
To find the right web page colours, you can have in mind a series of universal use aspects. Harmonizing with the colours of your products is something excellent, which can guarantee you a palette of great contrast.
It is also good that you give importance to your logo, placing colours that make it stand out so that people recognize your brand. Add a good colour palette, establishing between warm or cold flushes, depending on how best they combine with the brand.
The application of the colour scale is vital. Use the dark or light variants if you decide on a page with monochrome tones. On the other hand, add complementary colours, which match, enliven your tones, and create a visual game for visitors. Remember that colours should be your allies.
Now, finally, dare to take risks; repetitive colours can tire your readers, causing them to leave the web. Without falling into the indiscriminate use of colour, you can vary, giving your readers a different welcome in each entry. This is something that gets eye-catching and draws a lot of traffic.
Do you want a unique website? Apply these tricks!
Knowing a little about colour theory is not the only thing you should consider. It is good that you identify your target audience; taking this into account, you can look for a colour palette that identifies them. In this way, their entry to the web will hook them, making them stay longer and have a higher rate of purchases or interaction.
Another interesting trick is to be able to generate sensations. This you can achieve with certain textures and colours that evoke what you want to convey. It is good that you seek to highlight details of interest; this does not even need more striking colours; use blocks that make the text or item on top stand out.
Be careful not to exaggerate too much; the colours are striking, but overdoing them can make your readers leave the web terrified. Apply that phrase that says, “less is more.” A maximum of five colours will be enough to play and create suitable combinations while still having an eye-catching website colour palette.
The trend that you can not ignore in this 2022
Picking colours from the web also relies a bit on what is eye-catching today; It is certain that you have entered some websites and have noticed that there is something similar between them. This is due to the application of trends that can be very useful to you. We will tell you a little about some of them.
Gradients from light to dark tones and vice versa
Many websites have adhered to this great trend; it is quite easy to use and gives a lot of sophistication and elegance. You can use it for the background of your website and mix tones to make elements of it stand out.
The use of mobile phones is something that you must take into account. Many websites have opted for sober palettes, which do not imply too bright colours; This helps the user explore calmly and without feeling that the shine is strenuous. You can use small touches of colour to highlight certain aspects but in light tones.
This trend seeks to focus on the texts and images published on the web. You can use a colour palette that stands out in photos and neutral-colored texts to homogeneity your website.
Some palette generators to choose colours
There are always little tricks or tools that can make this task much easier. You can use web page colour generators, which greatly simplify the selection processes.
The best known are Colour Picker, Adobe Colour, Colourlover, or Colour Hunt. Almost all work in the same way; you can enter a piece of information such as your logo or the colour you have in mind for your website. These generate colour palettes that fit your needs and guide you through the process of use.
With all this data, you will certainly be able to obtain the web that you have always dreamed of without taking too much work. Remember that the most complicated thing, maybe you already have it, is a product or idea to put on your website. Have fun creating and bringing to life the page of your dreams.
Also Read: 5 Top Tools To Create Landing Pages