No matter what your offerings are or what your niche or industry is, you cannot ignore the importance of digital marketing. A few years ago, companies only needed an official website and a Facebook page to market their offerings. These days, the digital marketing landscape is growing very fast, making it even more difficult for businesses to keep up.
Digital marketing is a combination of numerous components, including social media, SEO, and marketing automation, to name a few. In addition to that, you must follow the latest strategies, technologies and the algorithm of Facebook and Google, which are always updated.
Therefore, it is vital to be aware of the latest and future trends in digital marketing to ensure that your efforts remain efficient. So, if you want your business to have a powerful online presence and keep it on top, these are the digital marketing trends to consider in 2020.
1. The popularity of Instagram with the younger generation
With over a billion users, there is no way to stop Instagram this year. If your target demographic is the youngest age 30 or under, then this is the social media platform you need to use. On the other hand, Facebook is gaining a reputation as a channel for seniors. Therefore, he is losing many of his younger followers.
2. The future of Facebook
Gone are the days when Facebook reigns supreme in the world of social media. Although it has no problems, it cannot be denied that Facebook is no longer attracting the younger audience. Younger users are opting for the more interactive, engaging, and visual experience offered by TikTok, Snapchat, and Instagram.
On top of that, the Facebook data breach scandal of 2018 added to its significant loss of credibility. Not to mention the growing frustration and resentment of people with the increase in cyberbullying, fake news, and political propaganda on the platform.
Because of this, it is vital that you analyze in depth who your target audience is and if FB is suitable for your campaigns. Nonetheless, Facebook remains a massive force to be reckoned with. But you need to be cautious when trying to connect with your target market. You may only be wasting your marketing budget if your audience is no longer on the platform.
3. Social networks as an electronic commerce platform
We all know that one of the most important parts of digital marketing is social media. However, what you may not know is exactly the number of people who buy on these channels.
Around 60% of Instagram users have discovered new products here. On the other hand, 70% of Pinterest users said that it helps them find the latest products available.
These social media channels are well aware of this. Hence, they made it even more accessible for retailers to sell via social media. Through the years. Facebook, Instagram, and Pinterest have incorporated means for online stores to create salable posts with the help of native integration.
This allows users to tag and buy multiple products directly from their posts. So this is a great way for retailers to drive traffic to their product pages.
4. Engagement through the transmission of an advertising video
Videos will continue to dominate this year. While you still need to focus on producing video content that appeals to your customers, strategizing on video ads is vital.
When creating video ads, knowing who your audience is is paramount. Likewise, you must identify and present the image of your brand.
Consider experimenting with various video styles when segmenting your videos and your audience. Plus, you can also play around with scripts and tones, until you find the perfect one that grabs the attention of your potential customers.
5. Interactive emails
Last year, attractive emails became a big trend. Email is here to stay and its delivery, design, and consumption will continue to evolve. This 2020, you will see more interactive emails.
Dynamic content helps drive user engagement as well as entice them to take action directly from their email instead of visiting a page. Some examples of interactive content include polls, quizzes, animated CTAs, and polls.
6. Personalized emails
Emails are used by billions of people around the world to communicate, whether for personal, academic, legal, industrial, or commercial purposes. Therefore, the importance of email and email marketing will continue this year.
But as email marketing evolves, those generic marketing emails are not as effective anymore. In addition to automation, email marketing for 2020 will also be about personalization.
Emails are often the final trigger to motivate your customers to make decisions. Combining email personalization with your other marketing strategies can make your online marketing even more effective.
7. Content is still king
Content marketing is not going anywhere. It will continue to be an essential part of digital marketing. However, you should keep in mind that quality is the key here, as Google delves into the understanding of online content. As a marketer, you need to think carefully about the market you are targeting and how you can make your content suitable for them.
In addition, it will be important to focus on providing your audience with interactive content (purchases, questionnaires, surveys, etc.) instead of the traditional ones.
Digital marketing is a growing industry. And if you want to be successful, increase your earnings, and stay competitive, you must stay on top. You must also innovate and be aware of ever-changing trends. We hope you have collected some marketing ideas that you can apply to your business today.
Also Read: Top marketing trends for 2021