The digital marketing agency Evolution has selected the best B2B sales platforms on the market so that you can see which one should be used the most.
The pandemic has forced many companies to prioritize sales through the online channel , a decision that, in turn, has led businesses that do not have their own website to sell through marketplaces . But, not all online sales platforms are the same.
“ Online sales grew last year . An increase that shows how the online channel became, for many companies in our country, the only way to continue their activity during the pandemic. Thus, those businesses that already had their own website focused on this channel to sell their products and services, while businesses that did not have their own platform made the leap to marketplaces, “they say from the digital marketing agency Evolution .
And it is that, “in just 20 years, these large sales platforms have revolutionized the commercial sector by becoming the largest distribution and sales channels both nationally and internationally. The marketplaces offer a wider market, quick and easy access. This allows companies of all sizes to find in them a dynamic space for the commercialization of their products ”.
However, from Evolution they point out that, for businesses to be successful in their sales through marketplaces , they must choose the platform from which they are going to operate and, therefore, they recommend B2B companies that, to select it, take into account , among other things, if you offer logistics, payment and financial services, and digital marketing; as well as if it helps them to attract leads and to sell their products internationally.
From Evolution they affirm that it is not easy to choose a B2B marketplace . Therefore, and with the aim that companies can assess which platform is best for them to use, they have selected the best B2B sales platforms on the market:
“160 million registered buyers and more than 6 million sellers make this platform a worldwide benchmark in the wholesale sector. In it, we can find 4 different work modalities for companies, ranging from a basic package to a premium one , with a flat rate for product publication, priority of positioning or personalization of the website and customer service. In addition, Alibaba does not charge any percentage of the business generated on the platform between importing and exporting companies, either at the buyer’s own request through a public request for a quote, or through personalized consultations ”.
“This vertical marketplace is the leader in wholesale sales, especially in Spain and Latin America. In fact, it is one of the most used platforms by SMEs and freelancers, thanks to its more than 6,000 product categories, the possibility it offers to compare prices and analyze information on products, suppliers and types of purchase and the simplification of negotiations. In addition, in Solostocks registration is free, as in Alibaba, but it offers three more payment options with different services and benefits ”.
“Aside from being the world leader in e-commerce, Amazon is also the most comprehensive marketplace thanks to its technical coverage and fast shipping management. For B2B businesses , the platform has the Amazon Business division, a service that we can register for free from the Amazon seller platform. B2B companies have direct access to all Amazon customers, which helps increase sales. To sell on Amazon Business, the company requires having a seller account on its global Amazon Seller platform, although it does not require selling to private customers ( B2C ) ”.
“This professional directory is focused on B2B trade , mainly, equipment, labeling, transport and stock , although we can find many other categories in its catalog. Thus, through the platform, businesses can contact the companies that manufacture and / or distribute the products in which they are interested. In this marketplace there are 15,300 companies, which offer more than 200,000 industrial products and services ”.
“If you are interested in doing B2B business with buyers in the Chinese market, it is best to access this platform that depends on Alibaba Group, since it is one of the largest and most important marketplaces that sell within China. In addition, by operating through this page, transactions related to customs and taxes will be facilitated ”.
“This platform is one of the most recognized in the B2B sector , as it has been one of the reference directories for searching for international suppliers for more than 50 years. The company connects buyers with suppliers around the world through trade shows, magazines and, since 1995, its online marketplace , which was also the world’s first B2B e-commerce website . It already has more than 10 million registered international buyers ”