The audiovisual production sector is constantly expanding to provide computer graphics formats that are always more efficient than the previous ones. Motion design has been discussed for several years in this area and remains at the centre of attention. Discover the world of motion design, its advantages, and how it can be used.
Motion design: what is it in practice?
Also called “animation design,” motion design is a content creation technique that allows the animation of graphic elements. This discipline, which is the specialty of 3D experts, puts the potential that movement offers to the animation of motion design at the centre of the ‘Warning. Instead of plain, unattractive text, this technique conveys information through dynamic animations. It is employed in several fields, including marketing for creating commercials, developing video games, and even cinema. Motion design is also a video format that allows you to bring static graphic elements to life.
The benefits of motion design
If motion design attracts so much attention, it is because it has significant advantages. First of all, its use fits quite easily with the substantial digitization in our era. The dynamic aspect of motion design videos is ideal for attracting the attention of Internet users who are very fond of this type of animation. The message to be transmitted is therefore made more attractive, but above all, its transmission is done much more quickly.
In addition, motion design makes it possible to create original content that makes it stand out from other brands confined to static graphics. The movement captures attention more easily and offers a particular virality to posts on social networks. This remains the least expensive to use of all the existing animation techniques. Unlike other methods of creating videos, it does not require recruiting artists or assembling expensive film equipment.
The different uses of motion design
Motion design can be used for different purposes in the professional context and, more particularly, in marketing. Complex or technical messages can be popularized through explanatory videos using this technique. This content format makes it possible to promote products and services authentically and effectively. It can also be used to explain changes made within the Company or even to tease for new features to come.
In fairly complex sectors of activity that are not easily accessible to the general public, motion design can also be of great help. The use of dynamic visuals illustrated and accompanied by voiceovers is more than enough to facilitate learning and make the message more understandable. Numbers are rarely the most exciting thing, so little attention is paid to balance sheets and other numerical data. Integrating these figures into a motion design video will immediately appear more attractive.