There is nothing left to welcome a new year. With it will come various challenges and business challenges, but also great opportunities to boost business. Now, if you want to remain competitive, it is convenient to know the main digital marketing trends for 2023. In this post, we detail 7 of the most important ones.
Read on to discover them and learn how to take advantage of them in your company.
Seven digital marketing trends for 2023
Digital marketing is constantly advancing and evolving. It is not for less since it must adapt to the demands and needs of the clients. In this context, any company that wants to grow, stand out and succeed must know the digital marketing trends for 2023.
To help you, we have selected 7 of the most relevant, from the increased use of artificial intelligence in SEO, to the growing importance of customer experience or the greater role of Big Data.
Let’s see it in detail!
For more inclusive and diverse advertising
Over the past few years, companies have made efforts to offer more inclusive and diverse advertising campaigns. In 2023 this trend will continue, but it will be extended to media planning. Consumers want to see ads featuring people who represent them, but they also want to see them in familiar settings.
Sometimes various unintended biases can make inclusive media plans difficult, preventing brands from fully connecting with their audience. For example, in the UK in 2021, 6 out of 10 of the most viewed videos on YouTube were related to rap and hip-hop. However, they are one of the most excluded musical categories when buying advertising space.
And what can you do as a company? Carry out an audit of your media planning to detect possible inadvertent biases and review if your channels and publishers reach your entire audience. In addition, you can also implement specific actions to give visibility to the least represented communities.
More Big Data
In 2023, companies will be more proactive in collecting data about their target audience. In addition, they will not limit themselves to extracting basic information that comes only from forms or raffles, but they will go further by betting on Big Data. This will help them improve their trading actions and strategies.
The more specific customer information, the more data marketing, and sales teams will have to connect with them and meet their demands at the right time.
Google Analytics 4
2023 will also be the year of Google Analytics 4, which will be in charge of replacing Universal Analytics. Many companies are already migrating all information from one tool to another before UA is no longer available.
Google Analytics 4 or GA4 allows it to extract information from websites and applications to understand each customer’s journey better. Still, it also changes its measurement method, focusing on events and not sessions. It can also be linked with tools such as BigQuery, Google Merchant Center, and Google Optimize.
Undoubtedly, a real revolution will allow companies to improve their marketing strategies.
Reinforcement of the privacy of users on the Internet
Another of the digital marketing trends for 2023? Users attach great importance to their privacy online, and if brands want to earn their trust, they must respect it. For this, it is convenient that companies offer users accessible tools to manage and control their privacy at all times.
Furthermore, the experience of privacy does not only influence trust. Various studies show that brands that respect privacy outperform their ads.
Actions focused on improving customer loyalty
It is estimated that customer loyalty costs up to 5 times less than attracting new users from scratch. That is why it is not surprising that one of the digital marketing trends for 2023 focuses on improving retention.
In addition, loyalty increases customers’ average spending on purchases and their frequency, making companies have much more stable income.
More Google updates and the rise of AI in SEO
In 2022 we experienced two core updates from Google, and more are expected in 2023 as the American giant continues to improve its search system. In this context, it will be increasingly important to take care of SEO and offer quality content to obtain the best positions in the search engine.
In addition, using artificial intelligence to generate content, tags, or meta descriptions will also have a greater role, either from scratch or as an aid to content written by people.
Immersive experiences thanks to augmented reality
Among the digital marketing trends for 2023, immersive experiences through augmented reality also stand out.
The pandemic increased online purchases, which is why brands sought innovative solutions in offline environments. By 2023, it is expected that they will enhance the customer experience to add value in stores and generate interest in going to stores and making purchases online.
In this sense, augmented reality is key to achieving it. Such is its potential that by 2025 more than a third of Generation Z consumers are expected to buy with augmented reality.
What do you think of this post regarding the digital marketing trends for 2023? We hope you have found it useful.
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