We are so engrossed in external marketing and attracting customers for the business we have forgotten that we also need to put effort into keeping our employees happy.
Endomarketing – perhaps this is the first time you might hear this term, but remember it. It is one of the most effective ways to reduce turnover and attract talented employees to your organization.
Endomarketing is the strategy that showcases your organization as the best place to work and makes people take their job as their dream job.
Your organization can be successful only when you have the right individual in the right position. In addition, it is your responsibility to make them happy. This is where the concept of Endomarketing comes in.
If we divide the term Endomarketing, it consists of the prefix Endo, which means INSIDE, and the word marketing. Therefore, you can say that Endomarketing is inward marketing referring to the business environment.
What Is Endomarketing?
Endomarketing is an institutional marketing effort that aims at interaction in the organization. It is a strategy that involves different methods to make a company the best place to work.
This involves –
- Better team management.
- Employee management.
- Better paychecks.
- And aim to reduce employee turnover.
Many companies put a lot of effort and money into attracting high-quality customers for their business, but they neglect the most important thing that helps their business run – Employees.
The reality of the business is that if you have a dissatisfied employee; you can never satisfy a customer. Hence, it is important to start thinking about your employees’ happiness and implement Endomarketing strategies.
Benefits Of Endomarketing
A successful Endomarketing campaign can help the organization on different levels. With the right strategy, businesses can attract talented individuals to the organization and appeal to investors.
Here are the advantages you can enjoy with a successful Endomarketing campaign.
- Optimizing internal motivation.
- Reducing employee turnover.
- Increasing employee loyalty.
- Having positive sunlight in the workplace.
Endomarketing can be translated to the events that happen in the organization to boost the employees’ morale. Being a business owner, you need to understand that your employees are the ones running the business.
Don’t trust us? Just think about giving all your employees a holiday for a week and relate how that will affect your business. You will understand what we want to say.
How To Implement Endomarketing In Your Company?
You might think that it is a walk-in-the-park thing if it’s about internal events. However, it is not always as easy as you think. You are dealing with people from different caste, creeds, colors, and beliefs. It is a rough roller coaster ride.
However, a few steps can be taken to facilitate the process.
Step 1: Know Your Employees
The first step is to know your employees. Without knowing them, you can’t do things that make them happy. Try to understand their needs and what they are expecting of you. Talk with them and pay attention to their complaints. This way, you will be able to create an activity that will help you initiate Endomarketing.
Step 2: Define The Goals
Like any other marketing, Endomarketing also needs goals to follow. Having goals in your mind can help you walk on the right path.
Here are a few goals that you can have on your checklist.
- Motivating your employees.
- Establishing employee loyalty.
- Make them aware of what expectations you have.
- Improving the internal communication process.
Step 3: Plan Your Action
The third step is to plan your action and put it into motion. There are many ways you can do that. For instance, if you can motivate the employees, you can offer them an appreciation award.
If you want to boost internal communication, you can download from the Pirate Bay and use a communication tool where your employers can engage and place their thoughts.
Now that you know the importance of Endomarketing, you must be thinking – Where Do I start? Well, you can start with knowing your employees. You must know that Endomarketing is not a marketing strategy to make sales. It is a marketing strategy to make your employees happy.
So, start with asking yourself, ‘what would I do to make my employees happy’? This is the first step you need to take. As you move forward, you will eventually know what you need to do for an effective Endomarketing campaign.
Also Read: How To Implement Endomarketing In Companies?