If you have a website designed by an Atlanta web design agency and expect it to be competitive in 2022, you’ll need to make sure it is responsive, whether it is an online store, a business website, or a simple personal blog.
Responsiveness will be essential to obtaining and retaining visitors in 2022 and beyond.
As you might imagine, not everyone understands this; so many site admins out there make responsive web design mistakes, resulting in reduced traffic and lower conversion rates.
Some believe it is enough to switch to a mobile-first mindset, but this is not the case. Users are now browsing the web on a wide range of devices, so it’s best to be as flexible as possible.
We discussed the issue of responsiveness in web design with our friends from a leading design agency in Miami and concluded that avoiding the most common mistakes is the key to success.
We’ll get into the specifics of these mistakes and how to prevent them below, so stick around!
4 Most Common Responsive Web Design Mistakes and How to Avoid Them in 2022
Without further ado, here are the top four mistakes people make regarding responsive web design and how to avoid them when building your website. Let’s dig in!
1. Desktop-Focused Design
When the internet was first introduced, it was available exclusively on desktop computers, and this meant that web design naturally evolved to accommodate desktop users.
With the development of smartphones, tablets, and other mobile devices, the internet became available on a wide range of platforms, ushering in a new era of responsive web design.
It can be difficult for web designers to switch from a desktop-focused mentality to one that includes many devices. However, although this mentality shift is challenging, it is also necessary, as designing for multiple screens from the beginning of any web design project is essential in this day and age.
Having the right mindset at the beginning of a project will make the workflow smoother and allow the development team to create a website that can accommodate all types of users and screens.
2. Too Many Decorative Elements
While flashy animations and high-resolution images can make a website look great, they can also cause slow load times, especially on mobile. This, in turn, leads to a less-than-satisfactory user experience, which is much more important.
According to statistics from IMPACT, 61% of mobile users will never come back to a website that provides a sub-par mobile experience, and load times are a massive part of the equation.
Top-notch web designers know that this problem can be solved relatively easily with “lazy loading.” Despite the unflattering name, this technique is a clever way to keep website elements from loading until requested by the user. If done correctly, this can bring loading times down significantly.
Another way to keep a responsive website snappy is to include adaptable images. This means that the size and resolution of the pictures displayed on the site adapt to each device, thus ensuring maximum efficiency.
3. Not Knowing Your Users
If you’re interested in offering a top-notch user experience on your website (and you really should be), you’ll need to understand your visitors’ reasons for browsing the site in the first place. User intent tells you what specific thing your audience is looking for on the website.
Unless you take user intent into account when building your responsive website, your prospects will be let down. Understanding what they are hoping to get from the experience will help your web design team create the appropriate paths for them to follow.
Think of the ideal member of your target audience and create a user persona representing that individual. This way, you enable your marketing team to target this person and cater to them specifically.
Include as much information in the user persona as possible, such as what websites they visit, what hobbies they enjoy, and what they do for a living. All of this information will help the developers build a user-oriented responsive website.
4. Not Following Through
Once you’ve built your responsive site, you can kick back, relax, and let the customers pile in, right? No, of course not.
To ensure long-term success, you need to test your website on as many devices as possible. This lets your design and development teams look for any errors or potential problems with your website.
Conducting A/B tests allows you to figure out exactly which elements achieve the best results on each viewport size so that you can prioritize accordingly.
We understand that time and budget constraints can be a limiting factor at this stage, so you should plan for these expenses ahead of time. Testing and maintenance are critical steps in the success of any website.
Responsive website design is the only way to future-proof your website. If done correctly, it can guarantee visitor engagement, much traffic, and high conversion rates.
With Google making responsiveness an increasingly important ranking factor, things will only become more difficult for non-responsive sites.
It is crucial to think carefully about the design and how each element impacts the user experience across various devices.
Search engines are one thing, but in the end, a website is meant to be enjoyed by your customers, so you want it to appeal to humans most of all.
Also Read: The Psychology Of Colour In Web Design